Why did the character ANT become the symbol of the TEB-Fitness brand?

ANT is not just a cartoon ant. It is a symbol of strength, teamwork, and endurance. In nature, an ant can lift weights many times heavier than its own body. That is why it became the perfect hero to visually represent the TEB-Fitness method.

The ANT image in the brand:

• Motivation: A friendly, muscular character that inspires movement and creates a sense of connection.
• Visual identity: ANT is a memorable and appealing image for all ages.
• Connection to the method’s philosophy: constant movement, strength, endurance, and resilience.

ANT is not just a character – it is the energetic talisman of the method. It serves as a reminder that movement is life, and fitness can be simple, joyful, and effective.